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Services

Business Performance Consulting

Most marine businesses don’t need reinvention. They need steadier systems, clearer thinking, and fewer things falling through the cracks. That’s what we help deliver.

Helping marina and marine businesses run tighter

Not every problem can be solved with software alone. 

Many marinas and marine businesses reach a point where things work - but not smoothly. 
The operation is busy. Revenue is coming in. Staff are flat out. Yet margins feel thin, decisions feel reactive, and too much knowledge lives in people’s heads. 

Berth Control provides practical business performance consulting for marina and marine-related businesses that want better results - without corporate waffle, slide decks or theory for theory’s sake. 

Our focus is simple: clarity, control and steady improvement. 

 

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Where we help most

Strategy & growth

Growth in marina and marine businesses often happens organically - and then starts to strain the operation. 

We help owners and GMs: 

  • Clarify what good growth actually looks like
  • Prioritise opportunities (not everything at once)
  • Sense-check expansion plans, acquisitions or new services
  • Align strategy with operational reality and capacity
strategy

Go-to-market & revenue

Many businesses are busy - but leaking margin. 

We work through: 

  • Pricing structures that reflect real costs and demand
  • Contract terms, renewals and escalation logic
  • Revenue mix (berths, yard, services, commercial, transient)
  • Sales and booking processes that are clear and repeatable
Marketing

Operational improvement

This is where most value is unlocked. 

We help identify and fix: 

  • Processes that rely on memory, spreadsheets or key individuals
  • Rework between front desk, dock, yard and finance
  • Hand-offs that create delays, errors or customer frustration
  • Cost leakage hidden inside “the way we’ve always done it”
Marina ops

Leadership & governance

As businesses grow, leadership pressure increases. 

We support: 

  • Owners stepping back from day-to-day operations
  • GMs managing growth, change or under-performance
  • Boards needing clearer operational and financial visibility
  • Transitions - new systems, restructures, acquisitions or handovers
Leadership

Common challenges we help solve

Most clients come to us saying things like: 

  • “We’re busy, but margins aren’t improving.”
  • “Too much relies on a couple of key people.”
  • “We’ve outgrown our systems and processes.”
  • “We know things could be better - we just don’t know where to start.”
  • "How do I keep my team focused on important goals?"

What you gain.

Large ROI on key services include:

  • Clearer priorities and decision-making
  • Better control over margins and costs
  • Reduced reliance on individuals
  • Stronger operational rhythm across teams
  • Confidence that the business can scale - without chaos

Is this right for your business?

This approach is a good fit if:

You’re busy and growing, but margins aren’t moving the way you expect
You don’t always have clear visibility of where profit is made (or lost)
Too much knowledge and decision-making sits with a small number of people
Processes work, but rely heavily on workarounds and “how it’s always been done”
You’re considering growth, expansion or change and want a steady hand to sense-check it
You want clearer priorities and better control - not another strategy document
Leadership time is being spent firefighting instead of improving the business

This may not be the right fit if:

You’re looking for a generic management consultancy or big slide decks
You want theoretical frameworks without practical follow-through
You’re not ready to make small, consistent changes to how the business runs

If most of the first list sounds familiar, this is likely worth a conversation.

A short, practical discussion can usually clarify where the biggest gains are - and where to leave things alone.